This morning, ABC ran a story on its Good Morning America show that illustrates the conflict between business and user goals. Apparently dairies are moving intosquarish milk cartons. In effect, to save money and efficiency, rectangular gallon containers are better for business…but not for users.
The awkward top-heavy nature of the container causes people to spill milk and have an unwieldy experience. The manufacturers say, “Oh, it’s easy: Just rest the bottom of the container on a surface and tilt the milk.” In addition, some stores are holding classes in how to pour milk.
Yes, that’s right: Classes in how to pour milk.
Yet another example of business and technology ganging up on the user.
Posts Tagged ‘packaging’
July 1st, 2008
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