Posts Tagged ‘user research’

Guerilla Ethnography

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My friend Lyndsay posted a nice little case study of a firend doing some user research on the sly. Sad that people have to do this, but it is nice that UXers are sometimes stepping out of their comfort zones to take this on.
I first heard the term “guerilla ethnography” from Jess McMullin of nForm. He’s got a nice blog post talking about riding the bus to observe users. One of the things i’ve been pushing lately is that UX folks have to start being more creative about finding users to observe, interview, overhear, and watch.

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